Brand Identity/ Web Design
Vetlio is a veterinary clinic that provides a comprehensive range of specialized services, including surgery, oncology, internal medicine, dermatology, and emergency care. The company prides itself on the passion and dedication of its team members, and its culture centers around compassion, expertise, and a commitment to the latest advancements in veterinary medicine. Vetlio's professionals have undergone advanced training in their respective fields, and the company employs board-certified veterinarians in various specialties.
Vetlio approached us with the task of creating a fresh brand identity that would increase their brand's recognition and attract their desired audience. Our primary goal was to design a visually appealing brand that would connect with its customers on a deeper level.
Within a highly demanding timeframe, we successfully delivered a revitalized brand identity to Vetlio, which included a newly designed logo, print materials, and an array of conceptual illustrations. Additionally, we developed a landing page for their veterinary services, which propelled Vetlio to the next level and established them as an exceptional veterinary healthcare company.
Locate the best
The veterinary clinic's logo features a location tag icon and a shield with a pet's face, embodying the brand's core values of safety and protection for animals. The bright orange accent in the logo adds a pop of color, drawing attention and making it easily recognizable. The logo's minimalist design contributes to its aesthetic appeal, creating a polished and professional look.
Write it clear
The Ubuntu and Noto Sans fonts are widely recognized for their sleek and modern aesthetics, which serve to communicate the clarity, efficiency, and innovation of Vetlio. Their exceptional readability across various devices and screen sizes is indispensable for ensuring brand consistency across diverse media platforms.
The veterinary brand's choice of a vibrant color palette is not by chance. The colors symbolize the company's openness and positive approach towards its patients. This decision distinguishes the brand from the standard hospital color scheme, making it more noticeable.
0 50 28 7
238 110 167
4 0 57 12
213 224 78
46 7 0 14
102 202 220
emerald cat eye
55 0 28 39
14 155 83
Black Cat's Whisper
0 2 2 87
33 29 29
Golden canary feather
0 29 78 5
243 168 43
0 0 0 0
255 255 255
49 35 0 22
74 109 198
Shape the mood
The brand's character is defined by playful illustrations, which are created using location tag shapes. These shapes are also cleverly incorporated into the logo design, making a cohesive and unified appearance for the brand identity. The illustrations serve as the basis for Vetlio's perception and are extensively used throughout its marketing materials. This approach helps to bring together the various elements of the brand and gives it a distinctive and recognizable look.
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