2022’s Hottest Visual Content Trends

What is Visual Content?

Visual content is any type of content that can be seen and not just read. This includes images, videos, infographics, and even GIFs. If it can be seen, then it counts as visual content.

Why Use Visual Content?

People are more likely to remember something if they see it rather than just read it. In fact, our brains process visuals 60,000 times faster than text.

This is why businesses should use more visual content in their marketing strategies. By using visuals, you can easily grab people’s attention and communicate your message more effectively.

What are the Hottest Visual Content Trends for 2022?


Images are one of the most popular types of visual content and they will continue to be trending in 2022. People love looking at pictures, especially if they’re high-quality and relevant to the topic.

According to experts, people tend to remember 65% of the information three days after seeing it if it’s paired with an image. So, if you want people to remember your content, pair it with an eye-catching image.


Another type of visual content you can use to promote your business is illustration. They can be used to represent your brand or add a creative touch to your website. Nowadays, a lot of companies prefer personalized illustrations that represent their values.

One of the advantages of using illustrations is that they can be used to explain complex concepts in a simple way. They’re also great for grabbing people’s attention and making your content more visually appealing.

Plus, customers love visuals that are unique and memorable. So, if you want to stand out from the competition, consider using illustrations in your content marketing strategy.


If you want visual content that will completely capture your audience’s attention, then you should consider using videos.

Videos are one of the most popular types of content because they’re engaging, informative, and entertaining. They’re also great for building trust and fostering relationships with your audience.

According to HubSpot, 54% of consumers want to see more video content from brands. So, if you’re not using videos in your marketing strategy, now is the time to start.

There are many different types of videos you can use, such as product videos, customer testimonials, explainer videos, and more.


In recent years, the use of infographics for websites has exploded. And it’s no surprise why. Infographics are a great way to communicate complex information in a simple and visually appealing way.

Plus, they’re easy to share, which makes them perfect for promoting your business on social media.

If you want to use infographics in your content marketing strategy, make sure you choose a relevant topic and use easy-to-understand data visualization.

Infographics can be used for any type of content including blog posts, recipes, presentations, and even step-by-step guides!


GIFs are a type of image file that allows you to create short, moving images. They’ve become increasingly popular in recent years and are often used on social media platforms like Twitter and Tumblr.

One of the advantages of using GIFs is that they’re eye-catching and easy to consume. This is because GIFs are often from popular TV shows, movies, or memes. GIFs help web owners express their exact feelings and emotions on a particular event or topic.

You can use GIFs to add a touch of humor to your content or make a serious point. Either way, they’re a great way to engage with your audience and make your content more visually appealing.


Memes are a type of visual content that’s often used to communicate a message or express an opinion. They can be funny, serious, or even controversial.

Memes are usually images with text overlayed on top. The text is often used to make a joke or comment on current events. More often than not, memes go viral, which makes them a great addition to your content marketing strategy.

Using memes on your website can signal that your website is adapting to current trends and that you’re up-to-date with popular culture.

However, using GIFs and memes on your website should be done in moderation. This is because they can come across as unprofessional if used excessively. There are also memes that are inappropriate and offensive, so it’s important to choose ones that are appropriate for your business.


Screenshots are just like regular images, but they’re of a particular website or application. They can be used to show features of a product, highlight an important message, or even make a joke.

Screenshots are often used in how-to guides and tutorials because they provide a visual aid for readers. They’re also great for social media posts because they can help explain a complex issue in a single image.

When taking screenshots, make sure the images are clear and easy to understand. You should also consider using annotations or arrows to draw attention to specific parts of the screenshot.


Comics are another great way to add visual interest to your content. They can be used to tell a story, make a point, or even just make people laugh.

Comics are often used on websites and social media platforms like Twitter. If you want to use comics in your content marketing strategy, make sure they’re relevant to your target audience and business.

Through comics, you can show how your products are used or what your company culture is like. You can also use them to educate your audience on a particular topic or issue.


Quoting someone in your content is a great way to add credibility and authority. Quotes can be used to support a claim, make an argument, or even just add visual interest.

When using quotes, make sure they’re from a credible source and that they’re relevant to your topic. You should also format the quote in an easy-to-read way, such as using a blockquote or pull quote.

Pull quotes are a type of quote that’s placed in the middle of a paragraph. They’re often used to highlight an important point or statement.

Blockquotes are quotes that are placed on their own line and indented from the rest of the text. They’re often used for longer quotes or when the quote is from a famous person.


Quizzes are great at increasing the on-site time and engaging users. We know you’ve taken one before. They can be used to test knowledge, generate leads, or even just for fun.

When creating a quiz, make sure the questions are relevant to your audience and business. You should also consider using images or videos to make the quiz more visually appealing.

If you’re looking for a way to increase user engagement on your website, quizzes are a great option. Just make sure to use them wisely!

Wrapping Up

As you can see, there are many different types of visual content you can use to enhance your content marketing strategy. However, before you take note of these things:

  • Understanding your audience is important since it will help you know what types of content to use. If you’re not sure who your target audience is, take some time to research and define it.
  • Make sure your chosen professional or agency knows what they’re doing. It wouldn’t be wise for you to use memes or GIFs that are inappropriate and offensive.
  • Make your content shareable.
  • Make sure that your visual content is adapted for the platform you’re using before sharing it. For example, images that are too small won’t look good on social media.

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Alex Jakov
Chief Executive Officer
Former co-founder of Opendoor. Early staff at Spotify and Clearbit.

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