Stock Photos: Do They Really Save Money?

Stock Photos: What are They?

Stock photos are professional photos that you can purchase the rights to and use for your website or blog. These photos are from websites like iStockPhoto, Bigstock, and Shutterstock. When you purchase a stock photo, you’re buying the right to use that photo under the terms of the service.

For example, if you purchase a photo from iStockPhoto, you can use it on your website as long as you give credit to the photographer and link back to the site. Some stock photos you can purchase the exclusive rights to, which means you’re the only one who can use that photo.

So, why would you want to use stock photos? Well, they provide a quick and easy way to get high-quality images for your website or blog without taking the time to bring your own photos.

But, using stock photos isn’t always the best idea. This is because, while they’re easy to find and use, they can also be expensive. And, if you’re not careful, you could end up with some low-quality photos that don’t really add value to the performance of your website.

Marketing and High-Quality Images

Marketing is the process of showcasing your products or services to potential customers in order to generate interest and sales. And, one of the most important aspects of marketing is making sure that your website or blog has high-quality images.

If you’re using photos that are low quality, it will reflect poorly on your business. Potential customers may not take you seriously, and they may not be interested in what you have to offer.

It’s a bit hard to trust a picture that doesn't show the real effect of your product

But, if you’re using high-quality images, it will show that you’re a professional business that is serious about what you do. This could lead to more interest from potential customers, which could eventually lead to more sales.

Pros of Using Stock Photos

Fast and Easy

Stock photos can be acquired and used quickly and easily. This is because all you have to do is find the photo you want, purchase it, and then download it. You don’t have to worry about taking your own photos, which can be time-consuming.

They’re Cheap

Another pro of using stock photos is that they’re relatively cheap. While the cost of each photo depends on the service you’re using and the quality of the photo, you can generally find decent-quality photos for a few dollars each.

This is much cheaper than hiring a professional photographer, which could cost hundreds or even thousands of dollars.

Technically, Stock Photos Are High-Quality

Stock photos and images are of high quality in terms of “physical properties” like resolution, color, lighting, etc.


There are a wide variety of stock photos available, which means you’re sure to find the perfect photo for your needs. You can search for photos by keyword, and most services have a variety of categories to choose from.

This gives you the ability to find the exact photo you want without having to settle for something that’s close enough.

Cons of Stock Photos

Lack of Uniqueness

Because stock photos are used by so many people, they can lack uniqueness. This is because there’s a good chance that someone else has already used the same photo as you.

While this may not be a big deal for some businesses, it could be an issue if you’re trying to stand out from the competition.

If you’re looking for something unique, then stock photos might not work for you. There are websites out there like Covatar that provides custom photos. You might want to visit their sites.

They Sometimes Require a License

If you want to use a stock photo for commercial purposes, you may need to purchase a license. This is an additional cost that could make using stock photos more expensive than taking your own.

Additionally, some licenses have restrictions on how the photo can be used. For example, the license may only allow you to use the photo one time or for a specific type of project.

Sets Bounds for Designers and Developers

With stock photos, it is like limiting the freedom of an artist or a developer. They have to work with what is available and sometimes end up using photos that are not the best possible fit for their project.

This can lead to sub-par designs and a lack of creativity.

Tips When Picking Stock Photos (If You Decide to Do So)

You Should Fully Understand the Licensing Agreement

It is important for you to fully understand the licensing agreement before using any stock photo. This way, you can be sure that you’re not breaking any rules and that you’re using the photo in the way it is intended to be used.

Personalize Stock Images

Make sure you personalize your images as much as possible to make them unique. This can be done by adding your own text, graphics, or even filters.

Be Wary of Overused Images

If you’re looking for a unique photo, be wary of images that are overused. These are the photos that you see on every other website and blog. While they may be of high quality, they’re just not going to stand out.

Original Images or Photos: Why They’re a Better Pick

Yes, stock photos have some pros. However, they’re not enough to outweigh the cons. If you’re looking for high-quality images for your website or blog, it’s better to invest in original photos or images.

By doing this, you’ll be able to get unique photos that are specifically tailored to your needs. This could lead to a more professional website or blog that stands out from the rest.

Here are some reasons why original images or photos are best for your business:

Unique Images Build Trust

Unique images help you build trust with potential customers. By using your own photos, you’re showing that you’re a credible business that is invested in its online presence.

On the other hand, if you use stock photos, it could make you look like you don’t care about your website or blog. This could cause potential customers to take their business elsewhere.

High-Quality Images Reflect High-Quality Products or Services

The quality of the images you use on your website or blog should reflect the quality of your products or services.

If you use high-quality images, it will show that you’re a professional business that takes pride in what it does. This will also allow you to stand out from businesses that are using the same stock photos they found on the internet.

Helps in Building Your Brand Story

Your images should help you tell your brand story. They should be carefully selected to reflect your brand values and the message you’re trying to convey.

By using original photos, you can control the narrative and make sure that your story is being told correctly.

A picture is worth a thousand words, and by using high-quality original images, you can make sure that those words are saying what you want them to.

Check the project on Behance

You Have Freedom on How You Use Your Photos

With original photos, you’re not limited by a license. You can use your photos however you want and as many times as you want.

This gives you the freedom to be creative with your website or blog and use the images in any way that you see fit.

The only limit is your imagination, so make sure to use it!

Unique, Professional Images: Your Best Bet

In the end, it’s up to you to decide whether you want to use stock photos or original images. However, if you’re looking for high-quality, professional images, your best bet is to go with originals.

Not only will they be more unique, but they’ll also help you build trust with potential customers and tell your brand story. According to MDG Advertising, 67% of online shoppers said that high-quality images played a huge role in their purchase decision. If you want to know more facts about images, check out this article.

So, what are you waiting for? Start taking some original photos or hire a professional photographer today! Your website or blog will thank you for it.

If You Decide to Use Stock Photos

When it comes to stock photos, there are a few things you should keep in mind. First and foremost, make sure to personalize your images as much as possible.

This can be done by adding text, graphics, or even filters. Secondly, be wary of overused images. These are the photos that you see on every other website and blog.

While they may be of high quality, they’re just not going to stand out.

Once you’ve chosen which photos to use on your website, you might want to start thinking about other graphic elements on your website. You can check out websites like Sketchy Digital if you want some options.

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Alex Jakov
Chief Executive Officer
Former co-founder of Opendoor. Early staff at Spotify and Clearbit.

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