Crewcost

Client Archetypes

The goal was to ensure that every segment of CrewCost's audience felt recognized and connected with the brand on a personal level. Through careful study and design, we crafted characters that reflect the varied and dynamic world of construction, from foremen to masons, each depicted with their unique attributes. This not only elevated the brand's visual appeal but also resonated deeply with the contractors, solidifying CrewCost's position as a brand that truly understands its clientele.
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