Sigma

Sigma Computing, a San Francisco-based Series C company, aims to simplify complex data technologies by eliminating barriers and changing the data conversation. Sigma's brand identity received a major facelift thanks to Sketchy Digital's efforts. With a fresh, vibrant, and colorful look, we created a unique and memorable core brand and mascot character, moving away from stock images and clip art. The goal was to make data more enjoyable, contemporary, and engaging. While preserving the logo's structure and distinctive icon from the previous branding, the new design incorporated a fractured tangram and geometric style to match the Sigma crane icon. Looking for a creative boost to bring new life to your project and elevate your brand?Let's connect and schedule a design consultation today!