Services
Brand Identity
Duration
4 weeks
Client
Altoria
Date
July 2024
Altoria
Altoria is a vibrant, contemporary music festival in California showcasing emerging alternative and rock artists nationwide.
About
Altoria stands out as the top contemporary alternative and rock music festival in California, showcasing a lively lineup of up-and-coming artists from around the country. Renowned for its electrifying performances and unforgettable summer ambiance, Altoria serves as a gathering place for music fans looking to immerse themselves in the vibrant energy of live rock and alternative music.
Challenge
As Altoria expanded, it faced significant challenges in maintaining brand consistency across all platforms, engaging a diverse audience while staying true to its alternative and rock roots, and innovating its merchandise to appeal to new attendees and loyal fans. With its growing popularity and a broader lineup of artists, ensuring a cohesive visual identity and elevating audience engagement became crucial for sustaining and enhancing its market presence.
Solution
To tackle these challenges, Sketchy Digital executed a thorough rebranding strategy. We rolled out a versatile and modern logo that truly captures Altoria's high-energy vibe, guaranteeing widespread appeal on both digital and physical platforms. Additionally, we created engaging print marketing materials, such as posters, flyers, and brochures, to attract a diverse audience and uphold visual uniformity. Moreover, we brought new life to the festival's merchandise line with innovative designs for t-shirts, hats, and exclusive items, all aimed at enriching the overall festival experience and nurturing a stronger sense of community among attendees.
01
Logotype
Iconic and edgy
The Altoria logo creates a strong and edgy impression that perfectly resonates with its target audience – music enthusiasts who are passionate about alternative and rock genres. This logo significantly positions Altoria as a remarkable and unforgettable event in the music festival calendar, directly appealing to those who yearn for a profound and genuine musical experience.
02
Typography
Type that talks
The Unbounded font, utilized in Altoria's marketing materials, features a striking grunge effect that emphasizes its edgy, vibrant aesthetic. This font enhances the festival's rebellious spirit with gritty headlines and slogans, perfectly complementing the energetic atmosphere of the music scene.
03
Color
Echoing energy
This color palette creates a striking visual identity that stands out and sticks in people's minds. It ensures that Altoria's promotional materials catch the eye no matter where they are. This color palette is visually attractive and well-matched with Altoria's goal of reaching a wide and diverse audience, representing a brand that's both modern and highly creative.
04
Print marketing materials
From street to stage
The print and merchandise materials for Altoria play a key role in boosting brand recognition, creating a strong emotional bond, and fostering unity and excitement among festival attendees. They're crucial for delivering a unified and captivating experience that resonates with a diverse audience, ensuring the festival's essence is felt long before and after the event.
05
Social Media
Visual voices
The social media designs for Altoria are pivotal in shaping the festival's narrative, promoting strategy, and establishing a connection with the audience, all while creating an unforgettable festival experience. With consistent visual elements, each post embodies Altoria's unique identity, ensuring a cohesive brand image.
Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
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