Services
Visual Identity
Duration
3 weeks
Client
Arbora
Date
June 2024
Arbora
Arbora is a remarkable brand that creates exquisite, handcrafted wooden furniture, capturing natural beauty's peaceful and awe-inspiring qualities.
About
Arbora is a distinguished brand dedicated to crafting exceptional handcrafted wooden furniture that captures the serene and majestic qualities of forests. Known for its commitment to sustainability, meticulous craftsmanship, and the natural beauty of wood, Arbora produces pieces that are both functional and artistically unique.
Challenge
Before partnering with Sketchy Digital, Arbora faced several significant challenges. Despite its dedication to quality and sustainability, the brand struggled to achieve strong market recognition. Additionally, Arbora lacked a cohesive visual identity that effectively communicated its core values and superior craftsmanship, making it difficult to stand out from other brands that also emphasize sustainability and craftsmanship. Also, Arbora needed to enhance its emotional engagement with potential customers through compelling visual storytelling.
Solution
Sketchy Digital addressed these challenges by conducting an in-depth audit of Arbora’s existing brand elements and market position, followed by the development of a cohesive visual identity system. This enhanced visual identity improved brand recognition and market differentiation and fostered a deeper emotional connection with consumers.
01
Logotype
Embodying nature
The Arbora logo showcases a sleek, modern design with interconnected, flowing typography that mimics the natural curves of wood grain. These design elements work together to convey the brand's core values of nature, authenticity, craftsmanship, sustainability, and elegance.
02
Typography
Font fusion
Gayathri Regular and Chivo Light create a balanced and cohesive typographic system that enhances Arbora's visual identity. This combination of fonts supports the brand's narrative, highlighting its dedication to quality craftsmanship, timeless design, and a deep connection to nature.
03
Colors
Timeless shades
Arbora's color palette is thoughtfully curated to reflect the brand's dedication to nature, elegance, and timeless design. Each color is selected to evoke the natural beauty and warmth of wood, creating a cohesive and harmonious visual presentation.
04
Digital & print materials
Finesse in every detail
Arbora's marketing materials showcase a sophisticated and cohesive visual style that emphasizes the brand's values of craftsmanship, nature, and elegance. The minimalist design, featuring ample white space and a serene color palette of soft creams and light grays, highlights the natural beauty of the wood products.
Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
Explore other projects
Alcyon
Alcyon is committed to providing endless possibilities for humanity's progress and pioneering nature through space exploration and technological advancement.
View detailsAltoria
Altoria is a vibrant, contemporary music festival in California showcasing emerging alternative and rock artists nationwide.
View detailsGrit & Glaze
Grit & Glaze is a lively ceramics brand committed to infusing everyday life with distinctive pieces that are meticulously handcrafted to inspire and enchant.
View detailsAble
Able is a trailblazing snack brand transforming the market with its innovative range of healthy bars made from sprouted oats.
View detailsMemrify
Memrify is a mobile app that is designed to help you secure your important memories while also simplifying your daily life.
View detailsMyoMechanix
MyoMechanix has established itself as a prominent player in the fitness industry, renowned for its dedication to providing top-of-the-line fitness products and services.
View detailsMarinCo
MarinCo, a leader in the construction and development industry, redefines luxury and offers unparalleled opulent living spaces.
View detailsOpal
The trailblazer in the disposable vape sector, transforming the vaping industry with a unique and revolutionary experience.
View detailsSappro
Sappro is a budding cider brand that offers an array of distinct and innovative flavors to tantalize your taste buds.
View detailsDazzly
Dazzly is a lively makeup brand designed exclusively for teens eager to showcase their individuality while nurturing their skin early on.
View detailsTikka Way
Tikka Way stands as a beacon of Indian culinary traditions, offering a fast-food experience that's as rich in flavor as it is in heritage.
View detailsHydrix: Plumbing & HVAC
Hydrix is a prominent player in the plumbing and air solutions industry, widely recognized for providing top-notch, sustainable products and services.
View detailsSuncap Systems
Suncap Systems is a cutting-edge provider of solar energy solutions that specializes in installing high-quality solar panels for homes.
View detailsWagematic
Wagematic leads in payroll innovation, providing small to medium-sized businesses with a streamlined and flawless payroll management experience.
View detailsAventuro
Aventuro is a pioneering travel agency committed to enriching lives with the magic of world exploration. Aventuro crafts bespoke itineraries that resonate with individuality.
View detailsCloudbliss
Cloudbliss is a cloud storage service provider that caters to the varying needs of its users by offering unlimited storage space.
View detailsRove
Rove represents a vibrant barbershop brand positioned at the crossroads of style and innovation, embodying youthful boldness and creativity.
View detailsDarkInk
DarkInk is a professional tattoo studio that provides a unique platform for individuals to express themselves through creative tattooing.
View detailsPixcup
A perfect place where the aroma of freshly brewed coffee blends with the nostalgic pixels of classic 8-bit games.
View detailsVortex Drive
Vortex Drive, a dynamic car dealership based in California, specializes in offering a wide range of new and used vehicles tailored to meet the modern consumer's lifestyle.
View detailsFable
Fable is a serene bookstore that creates a peaceful space for those with an insatiable appetite for reading an a curious mind.
View detailsHawthorne Law
Hawthorne Law stands at the forefront of legal expertise, offering a unique blend of traditional values and modern innovation.
View detailsEviggloo
Eviggloo is a lively and creative brand of kid's clothing that embraces the enchantment of childhood and the influence of play.
View detailsEden Gardens
Eden Gardens is a landscape design studio that strives to create a paradise for everyone.
View detailsMorris Farm
A family-owned supplier of fresh organic farm products harvested with a deep love and respect for nature.
View detailsDentiform Group
The Dentiform Group is a leading provider of advanced dental techniques that aim to offer personalized care for the creation of healthy and radiant smiles that last for a lifetime.
View detailsVetlio
Vetlio is a team of veterinary specialists passionate about pets and dedicated to their health and well-being.
View detailsArmorUp
ArmorUp stands as a groundbreaking force in the fitness realm, offering a unique and transformative workout experience.
View detailsASCO Realty
Where luxury and the art of refined living converge to transform your real estate aspirations into reality.
View detailsLincoln Private Jets
Lincoln Private Jets offers premier flight experiences with an emphasis on safety and unparalleled luxury, complemented by exclusive member benefits.
View detailsBroken Arrow
Boosting business visibility with ahead-of-the-curve digital marketing: boutique precision, global impact.
View detailsRevalue Nature
Revalue Nature is a UK climate tech start-up that provides tools to project developers to analyze carbon projects from the ground up.
View detailsCohora
Building emotional connections by empowering brands to build their own online communities while amplifying loyalty.
View details