Services
Visual identity
Duration
3 weeks
Client
Hawthorne Law
Date
January 2024
Hawthorne Law
Hawthorne Law stands at the forefront of legal expertise, offering a unique blend of traditional values and modern innovation.
About company
Hawthorne Law is a prestigious family-owned law firm that epitomizes the perfect blend of traditional professionalism and contemporary innovation. Renowned for their legal expertise, the firm prides itself on its deep-rooted values, unwavering commitment to excellence, and a forward-thinking approach. With a rich heritage and a dynamic team of seasoned attorneys, Hawthorne Law has established itself as a beacon of trust, strength, and elegance in the legal community.
Challenge
The primary challenge faced by Hawthorne Law was the need to revitalize its brand identity to reflect its unique positioning in the legal market. While the firm had a strong foundation in traditional values and a reputation for legal excellence, its existing visual identity did not effectively communicate its modern, innovative approach. This gap hindered its ability to attract a diverse clientele and compete with contemporary firms that showcased a more modern brand image.
Solution
To tackle the challenge head-on, we crafted a visual identity that blends multiple design elements seamlessly. With the help of advanced design techniques, we deftly fused vibrant motifs with clean layouts to create a brand image that's both dynamic and polished. The new identity sets the Hawthorne Law firm apart from its corporate peers. We created a brand look that's highly refined while maintaining professionalism.
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Logotype
Meeting sophistication
The Hawthorne Law logo is a blend of sophistication and originality, featuring a suitable color scheme and form. The square symbol follows the path of the letter H, which is incorporated in the brand name.
Symbol
Wordmark
Logo
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Typography
Blending the opposites
Hawthorne Law's brand identity is a perfect blend of tradition and modernity, and the use of Metrophobic and Heebo fonts plays a strategic role in conveying this message. The Metrophobic font brings a contemporary edge to the brand, symbolizing the firm's innovative practices, while the Heebo font anchors the identity with a nod to tradition and reliability. This combination effectively communicates Hawthorne Law's commitment to providing top-tier legal services with a foundation in time-honored values and a vision for the future.
03
Colors
Adding the hue
The distinct combination of green, gray, and purple hues, in conjunction with the gradient effect, produces a balanced and unique brand identity for Hawthorne Law. This visual representation effectively conveys the firm's blend of heritage and innovation, professionalism and creativity, and unwavering commitment to excellence in the legal field.
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Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
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