Services

Brand Identity/ Web Design

Duration

4 weeks

Client

Enjabonadura

Date

July, 2023

ENJABONADURA

Revamp your laundry routine: get your clothes clean with a single click!

Printed Materials

Branding

Content

Visual Identity

Logotype

Animation

About client

Enjabonadura boasts a chain of contemporary laundries, all equipped with the latest machinery, ensuring top-notch laundry services for every client. Our advanced equipment guarantees efficiency and precision in every wash. Regardless of the laundry specifics, our dedicated team handles each item with meticulous care, all at unbeatable prices.

Challenge

As Enjabonadura delved into brand management, they encountered a roadblock: crafting a standout visual brand design that would resonate with their target market and set them apart from the competition. They turned to us for a solution. Our mission? To design something fresh and engaging, steering clear of the clichés that saturate the industry.

Solution

In no time, we equipped Enjabonadura with fresh logo ideas, comprehensive brand guidelines, and a sleek mobile app design. This revamped visual identity propelled them into the local service scene, quickly amassing a loyal customer base and positioning Enjabonadura as a frontrunner in the industry.

01

Logotype

Clean & clear: a logo that speaks

Crafting a logo that immediately brings to mind laundry, washing machines, and detergents was our challenge. The result? A standout logo that cleverly incorporates a washing machine door mid-cycle, seamlessly blending with the letter 'E'. This design was meticulously shaped, ensuring every element perfectly captured the essence of the laundry experience.

Versatility

Thanks to our keen eye for detail, we've crafted a logo versatile enough for diverse applications, from door signs to mobile app icons. Its design naturally complements the laundry setting, offering a touch of elegance while effortlessly drawing the observer's gaze.

02

Typography

Crafting letters with care

Our typefaces tell a story. The gentle curves in the headings echo the brand's approachable nature, while the main texts are clear and easy on the eyes. This consistent typographic style ensures a seamless and harmonious brand presentation.

03

Colors & pattern

Brighten everyday tasks

The color palette was thoughtfully chosen to resonate with visual cues. The blend of blue and white conveys purity and freshness, appealing to a wide range of customers. Meanwhile, the pop of vibrant colors aims to attract younger eyes, crafting a design that speaks to families as a whole.

HEX #047EEC

RGB 4, 126, 236

HEX #F26295

RGB 242, 98, 149

HEX #FFA019

RGB 255, 160, 25

HEX #0DD38C

RGB 13, 211, 140

HEX #034987

RGB 3, 73, 135

HEX #047EEC

RGB 4, 126, 236

HEX #F26295

RGB 242, 98, 149

HEX #FFA019

RGB 255, 160, 25

HEX #0DD38C

RGB 13, 211, 140

HEX #034987

RGB 3, 73, 135

04

Design applications

Dive into details

Drenched in our signature hues of blue and white, our marketing materials and merchandise make a splash, echoing the pristine vibe of water treatments. While standout patterns and catchy slogans ripple across the surface of our products, there's a clear undercurrent: a spacious design that lets our core message flow effortlessly to the customer. Dive in and feel the difference.

05

UI elements

Pixel-perfect purity

The UI design isn't just about looks—it's a digital handshake, welcoming and guiding users with ease. Every pixel, every element is meticulously placed to champion user-friendliness and crystal-clear navigation. Dive into a digital experience that's as refreshing as it is intuitive.