Services

Brand Identity/ Web Design

Duration

4 weeks

Client

Vetlio

Date

April 2023

Vetlio

Vetlio is a team of veterinary specialists passionate about pets and dedicated to their health and well-being.

Animation

Logotype

UI/UX

Visual Identity

Paid Ads

Branding

About

Vetlio is a veterinary clinic that provides a comprehensive range of specialized services, including surgery, oncology, internal medicine, dermatology, and emergency care. The company prides itself on the passion and dedication of its team members, and its culture centers around compassion, expertise, and a commitment to the latest advancements in veterinary medicine. Vetlio's professionals have undergone advanced training in their respective fields, and the company employs board-certified veterinarians in various specialties.

Challenge

Vetlio approached us with the task of creating a fresh brand identity that would increase their brand's recognition and attract their desired audience. Our primary goal was to design a visually appealing brand that would connect with its customers on a deeper level.

Solution

Within a highly demanding timeframe, we successfully delivered a revitalized brand identity to Vetlio, which included a newly designed logo, print materials, and an array of conceptual illustrations. Additionally, we developed a landing page for their veterinary services, which propelled Vetlio to the next level and established them as an exceptional veterinary healthcare company.

01

Logotype

Locate the best

The veterinary clinic's logo features a location tag icon and a shield with a pet's face, embodying the brand's core values of safety and protection for animals. The bright orange accent in the logo adds a pop of color, drawing attention and making it easily recognizable. The logo's minimalist design contributes to its aesthetic appeal, creating a polished and professional look.

02

Typography

Write it clear

The Ubuntu and Noto Sans fonts are widely recognized  for their sleek and modern aesthetics, which serve to communicate the clarity, efficiency, and innovation of Vetlio. Their exceptional readability across various devices and screen sizes is indispensable for ensuring  brand consistency across diverse media platforms.

Light

Regular

Medium

Bold

03

Colors

Color pops

The veterinary brand's choice of a vibrant color palette is not by chance. The colors symbolize the company's openness and positive approach towards its patients.  This decision distinguishes the brand from the standard hospital color scheme, making it more noticeable.

04

Illustrations

Shape the mood

The brand's character is defined by playful illustrations, which are created using location tag shapes. These shapes are also cleverly incorporated into the logo design, making a cohesive and unified appearance for the brand identity. The illustrations serve as the basis for Vetlio's perception and are extensively used throughout its marketing materials. This approach helps to bring together the various elements of the brand and gives it a distinctive and recognizable look.

05

Web & app

Vet care in one click

We were assigned the task of creating a landing page for Vetlio, which aimed to showcase the company's benefits, introduce their team of specialists, and outline the range of services provided by their clinic. The modern and informative design of the website effectively communicates the clinic's values and expertise to potential clients, which played a significant role in its success.