Services

Visual identity/ Web-design

Duration

4 weeks

Client

Revalue Nature Ltd.

Date

July, 2023

Revalue Nature

Revalue Nature is a UK climate tech start-up that provides tools to project developers to analyze carbon projects from the ground up.

Branding

Illustrations

HTML

Webflow

CSS

Javascript

UI/UX

About

Revalue Nature is revolutionizing the approach to carbon projects, starting from the foundation. With a mission to ensure integrity at scale, they empower the world's top nature-based developers. By providing comprehensive end-to-end solutions, Revalue ensures tangible real-world impact, ushering in the next generation of premium carbon projects to the market.

Challenge

As they were wrapping up their Series A round, the Revalue team approached us with a pressing requirement: to craft a cohesive visual system and rejuvenate their existing website. The goal was clear – to align their digital presence with the company's rapid trajectory of growth and notable achievements.

Solution

In under four weeks of close collaboration, we equipped Revalue with a fresh, dynamic visual identity and a captivating website. Impressively, we launched it in tandem with the official announcement of their triumphant Series A round.

01

Logotype

The new face

Revalue’s logo presents a fusion of simplicity and elegance, pairing a clean font with a hexagonal icon. This icon, composed of basic geometric shapes, symbolizes the core values that define the company.

02

Typography

Headlining the Future

For headlines we chose the Exo font for its sleek, futuristic aura. Designed with web versatility in mind, Exo encompasses nine weights, each with a corresponding italic variant.

For body text we used Red Hat. It’s a contemporary typeface, drawing inspiration from popular American sans-serif fonts like Tempo and Highway Gothic. With two distinct styles — Display for larger print and Text for smaller applications — Red Hat ensures optimal readability regardless of the text size.

03

Colors

Embracing Earth

The brand's color palette, rich with authentic shades of green, is a deliberate homage to Earth's lush landscapes. This choice reflects the company's steadfast commitment to environmental preservation. By choosing these hues, the brand emphasizes both its aesthetic values and its profound dedication to sustainability and nature.

Golden Apricot

C:0 M:24 Y:59 K:2
R:251 G:191 B:100
HEX: #FBBF64

Emerald Oasis

C:47 M:0 Y:11 K:33
R:50 G:170 B:141
HEX: #32AA8D

Silk Cloud

C:0 M:0 Y:0 K:2
R:250 G:250 B:250
HEX: #FAFAFA

Midnight Shadow

C:0 M:0 Y:0 K:87
R:34 G:34 B:34
HEX: #222222

Peach Cream

C:0 M:10 Y:25 K:0
R:255 G:229 B:191
HEX: #FFE5BF

Aqua Mist

C:18 M:0 Y:4 K:10
R:184 G:229 B:218
HEX: #B8E5DA

Color Name

C:0 M:10 Y:25 K:0

R:255 G:229 B:191

HEX: #FFE5BF

04

Website

Crafting Digital Vibrancy

After establishing the brand's visual identity system, our next endeavor was to design a dynamic, modern website that would reflect Revalue's vibrant spirit and rapid growth.

To make a website look more appealing, we incorporate unique design elements that complement its primary color scheme in the imagery. This results in a unified and visually pleasing interface.

See website

Beyond Boundaries

To truly encapsulate Revalue's vibrant and dynamic character, we went beyond traditional design. We strategically integrated a plethora of animated elements across every page of the website. These animations not only add visual appeal but also engage users on a deeper level, creating a seamless and immersive interactive experience that resonates with Revalue's forward-thinking ethos.