Services

Visual Identity

Duration

3 weeks

Client

Suncap Systems

Date

March 2024

Suncap Systems

Suncap Systems is a cutting-edge provider of solar energy solutions that specializes in installing high-quality solar panels for homes.

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Web Design

Logotype

UI/UX

Content

Printed Materials

About

Suncap Systems, an innovative solar energy provider, excels in delivering and setting up premium solar panels for residential properties. Driven by a goal to bring renewable energy within easy reach and affordability for homeowners, Suncap Systems distinguishes itself in the eco-friendly energy sphere through its dedication to sustainability, client contentment, and tech advancement. Leveraging solar power, Suncap Systems endeavors to diminish carbon emissions, cut down on energy expenses, and foster energy self-sufficiency.

Challenge

Prior to its collaboration with Sketchy Digital, Suncap Systems faced considerable obstacles in branding and online visibility. These included inconsistent branding that weakened the customer experience and brand awareness, an antiquated logo and visual identity that did not reflect its commitment to innovation and eco-friendliness, a user-unfriendly website that hindered easy navigation and access to information, and insufficient market distinction, complicating Suncap's efforts to differentiate itself in the bustling solar energy market.

Solution

Sketchy Digital undertook a holistic approach to rejuvenate Suncap Systems' brand and online footprint. Initiatives included crafting a contemporary logo that vividly symbolizes solar energy production, establishing uniform brand standards featuring dynamic colors, legible fonts, and steady communication across all channels, along with overhauling the website into a more navigable, visually appealing platform. This revamped site now boasts smooth navigation, compelling imagery, direct calls to action, and informative content, all aimed at improving the user experience and boosting conversions. These targeted enhancements have markedly elevated Suncap's visibility, distinguished it within the solar energy domain, and refined the customer's path from initial interest to decisive engagement.

01

Logotype

Energizing innovation

The sunburst design symbolizes solar energy and vitality, paired with a sleek font that conveys contemporary appeal and approachability. The vibrant orange-and-white palette radiates energy and lucidity, ensuring the logo makes a striking impression.

02

Typography

Sustainable choice

The sans-serif font Sora is celebrated for its exceptional legibility and adaptability, rendering it perfect for use across both digital and print formats. Its geometric design and modern vibe resonate with brands that are at the forefront of innovation and progress, such as Suncap.

03

Colors

A spectrum of energy

The color palette of Suncap Systems, comprising orange, dark grey, and white, establishes a vibrant visual identity that mirrors the brand's ethos. Orange symbolizes innovation and energy, dark grey conveys professionalism and reliability, and white offers a clean, modern aesthetic. This trio of colors effectively showcases Suncap Systems as a dependable and dynamic leader in the renewable energy field.

04

Website

Vibrant web presence

The website design for Suncap Systems skillfully merges functionality with aesthetic allure, featuring a modern, clean framework accented by the brand's distinctive colors. Focused on enhancing the user experience, the design offers easy navigation, allowing visitors to effortlessly discover the company's products and services. This approach solidifies Suncap's reputation as an innovator in the field of renewable energy solutions.