Services

Brand Identity

Duration

4 weeks

Client

Aventuro

Date

March 2024

Aventuro

Aventuro is a pioneering travel agency committed to enriching lives with the magic of world exploration. Aventuro crafts bespoke itineraries that resonate with individuality.

Web design

Logotype

Paid Ads

Content

UI/UX

Visual Identity

About

Aventuro stands as an innovative travel agency dedicated to enhancing lives through the wonders of travel. Specializing in meticulous flight planning and all-encompassing travel services, Aventuro appeals to an energetic group of young and middle-aged adventurers keen to explore the world's splendor and variety.

Challenge

Aventuro encountered a complex challenge in carving out a unique space within the crowded and competitive travel industry, especially in attracting a sophisticated audience driven by the pursuit of distinctive adventures and experiences. The imperative to not just differentiate but also to foster a significant online presence became crucial. This entailed setting the brand apart in a sea of options, captivating a youthful and adventurous demographic, and bolstering their digital presence to accurately convey Aventuro's distinctive offer and connect with a digitally adept audience. These challenges highlighted the essential need for a refreshed brand identity that could seamlessly align Aventuro's aspirations with the evolving demands of its audience.

Solution

Sketchy Digital addressed Aventuro's challenges through a comprehensive strategy, rejuvenating the brand's visual identity to align with its adventurous spirit. The plan encompassed a logo makeover, the introduction of a travel-inspiring color scheme, and an enhanced digital presence prioritizing user experience, captivating content, and compelling storytelling. Marketing assets were updated for uniformity and effectiveness, coupled with a social media strategy aimed at fostering a community and boosting engagement. This all-encompassing revamp not only refreshed Aventuro's brand image but also deepened its bond with its intended audience, resulting in a noticeable uptick in engagement and reservations.

01

Logotype

Soaring high

The Aventuro logo features a streamlined, minimalist aesthetic, showcasing the brand name in lowercase sans-serif letters to exude a contemporary vibe. An abstract airplane motif, cleverly created with negative space, hovers above the wordmark, representing the ideas of flight and exploration.

02

Typography

Speaking of harmony

The Hind font bolsters Aventuro's visual identity with its contemporary, sleek sans-serif contours, ensuring superb legibility across digital and print formats. Its geometric shape imparts a sense of accuracy, whereas the rounded edges of the letters inject a touch of warmth, harmonizing with the brand's inviting charm. This unity creates a consistent and friendly brand image for Aventuro.

03

Colors

Worldwide palette

The color palette merges earthy neutrals with soothing pastels, including crisp white, gentle grays, rich charcoal, warm beige, sky blue, and a serene green. This combination evokes the vast diversity of nature — encompassing snowy peaks, rocky trails, sunlit fields, clear blue skies, and lush greenery. Perfectly suited for a travel brand, this palette instills a feeling of tranquility and the allure of exploration.

04

Digital & print materials

Immersive experience

The design approach for Aventuro's digital and print advertising and marketing materials is defined by a minimalist aesthetic. The strategic use of open space in the layouts evokes feelings of flight and liberation, capturing the brand's essence perfectly.