Services
Brand Identity/ Web Design
Duration
4 weeks
Client
Morris & Farm
Date
July 2023

Morris & Farm

A family-owned supplier of fresh organic farm products 
harvested with a deep love and respect for nature.
Branding
Printed Materials
Content
Logotype
Visual Identity
Web Design

About

Morris & Farm is a family-owned business that specializes in supplying fresh, organic farm products. The brand has a profound reverence for nature and has been nurturing its products while catering to a community of organic food enthusiasts. The company's unwavering commitment to providing high-quality, organic produce has earned it a reputation as a reliable supplier of fresh farm products.

Challenge

The main obstacle was to devise a visual identity that would align with the brand's values of being in sync with nature and catering to families. The current branding lacked the emotional appeal and genuineness required to connect with a market increasingly conscious of sustainable and organic products.

Solution

Our team at Sketchy Digital embarked on a journey to revamp Morris & Farm's brand identity. We realized the importance of creating a design that resonates with organic food enthusiasts while staying true to the brand's commitment to nature. The new visual identity not only aligned perfectly with their mission but also appealed strongly to their target audience. The authentic, nature-centric design helped Morris & Farm to stand out in the competitive local market and fostered a deeper connection with organic food lovers.
01
Logotype

Rustic touches

Through a clever metaphor, the logo represents the delivery of farm-raised fruits and vegetables. The rough, sketchy style of the logo is a nod to the handmade nature of the products, which are all grown with love and care.
02
Typography

Speaking the distinctiveness

The serif font is symbolic of elegance, style, and recognizability and underscores the brand's distinctiveness. The Manrope font has been selected for the body of the text, as it is equally refined yet less attention-grabbing.
03
Colors

Paint the nature

We've meticulously chosen colors for the Morris & Farm brand that exemplify the freshness and flavor of their products. Orange hue signifies the sun, oranges, and fresh carrots, while green represents fresh grass and vegetables. Beige is a neutral color, reminiscent of the highest quality hay, and dark gray symbolises the earth, which is fundamental to everything.
04
Applications

Eco-friendly choice

Kraft paper is a versatile material that is commonly employed in the production of stationery and souvenirs. 
It’s widely recognized for its environmentally friendly properties and ability to impart a tactile quality to the finished product.

Let’s work together!

Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
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Let’s bring your ideas to life!

Whether it's a fresh idea or a project in need of a twist, let's craft the extraordinary together. Get in touch with us today and let’s go on this creative journey together!
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