Brand Identity/ Web Design
Morris & Farm
Morris & Farm is a family-owned business that specializes in supplying fresh, organic farm products. The brand has a profound reverence for nature and has been nurturing its products while catering to a community of organic food enthusiasts. The company's unwavering commitment to providing high-quality, organic produce has earned it a reputation as a reliable supplier of fresh farm products.
The main obstacle was to devise a visual identity that would align with the brand's values of being in sync with nature and catering to families. The current branding lacked the emotional appeal and genuineness required to connect with a market increasingly conscious of sustainable and organic products.
Our team at Sketchy Digital embarked on a journey to revamp Morris & Farm's brand identity. We realized the importance of creating a design that resonates with organic food enthusiasts while staying true to the brand's commitment to nature. The new visual identity not only aligned perfectly with their mission but also appealed strongly to their target audience. The authentic, nature-centric design helped Morris & Farm to stand out in the competitive local market and fostered a deeper connection with organic food lovers.
Through a clever metaphor, the logo represents the delivery of farm-raised fruits and vegetables. The rough, sketchy style of the logo is a nod to the handmade nature of the products, which are all grown with love and care.
Speaking the distinctiveness
The serif font is symbolic of elegance, style, and recognizability and underscores the brand's distinctiveness. The Manrope font has been selected for the body of the text, as it is equally refined yet less attention-grabbing.
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