Services
Brand identity/ Web-design
Duration
3 weeks
Client
Lincoln Private Jets
Date
May, 2023
Lincoln Private Jets
Lincoln Private Jets offers premier flight experiences with an emphasis on safety and unparalleled luxury, complemented by exclusive member benefits.
About
Lincoln Private Jets delivers a suite of customized services, meticulously crafted to meet the sophisticated demands of our clients. Our Aviation Advisors handpick only the safest and most elite aircraft in the industry. Whether it's daily flights to sought-after destinations, exclusive whole-plane charters, jet card memberships, or guidance on aircraft acquisitions and management, Lincoln Private Jets is attuned to the distinct needs of our esteemed clientele. Our unmatched strategy and counsel guarantee an experience that seamlessly aligns with our client's exceptional way of life.
Challenge
Despite being a newer entrant in the private airline sector, Lincoln Private Jets faced the formidable task of carving out a significant market presence. To rise to prominence, the company committed to delivering unparalleled customer service and a bespoke experience for every passenger. Beyond this, Lincoln Private Jets sought to craft a distinctive brand identity through striking visual design and a singular corporate aesthetic. This strategy was designed to captivate a broader audience and firmly establish Lincoln Private Jets as a standout name in the private flight arena.
Solution
In just three weeks, we transformed Lincoln Private Jets' online presence. We achieved this by crafting a state-of-the-art website to replace their previous version and rejuvenating their logo to embody a contemporary, bold, and distinctive identity. This pivotal shift solidified Lincoln Private Jets' stature as a leading figure in their sector.
01
Logotype
Embracing the excellence
Designing the Lincoln Private Jets logo was an intricate endeavor, seeking to visually capture the brand's essence of speed, autonomy, and purpose. The intentional use of linear elements symbolized the rapidity, dynamism, and efficiency characteristic of private jet travel. A minimalist design strategy was employed, ensuring the logo's instant recognizability and lasting impression.



02
Typography
Creating a sophisticated look
Jost Medium boasts a contemporary and sleek aesthetic, guaranteeing effortless readability and comprehension. Its crisp lines and unambiguous forms exude a feeling of advancement and innovation, aligning seamlessly with the cutting-edge realm of private jet travel.
Open Sans, a sans-serif typeface, is renowned for its lucidity and legibility, making it an ideal selection for body text. Opting for Open Sans reflects a thoughtful choice, underscoring the brand's dedication to user-friendliness and accessibility.
Open Sans, a sans-serif typeface, is renowned for its lucidity and legibility, making it an ideal selection for body text. Opting for Open Sans reflects a thoughtful choice, underscoring the brand's dedication to user-friendliness and accessibility.
In today's fast-paced world, private flying with Lincoln Private Jets has become a coveted necessity. Offering high-quality service and safety, this experience can uplift discerning travelers' lifestyle. Let's explore the multifold benefits of flying private.
Lincoln Private Jets curates a boutique experience where services like jet-cards, aircraft acquisitions, and management suit your requirements. You can choose daily flights or charter a whole plane - your needs are the priority here.
You control your schedule while flying Lincoln Private Jets, eliminating the worry of missing flights or long layovers. Quick security checks and baggage claims allow a quicker transition from ground to air, thus saving time.
Safety, an utmost priority at Lincoln Private Jets, guarantees peace with highly maintained airplanes and skilled pilots. This commitment propels their service, ensuring every journey remains safe and worry-free for the traveler.
Enjoy undisturbed work or relaxation while flying private, made even better with Lincoln's whole-plane charters. The total privacy ensures that you can effectively utilize your time aboard, tailored to your convenience.
With Lincoln Private Jets' daily flights to numerous destinations, options are varied. The ability to land at smaller, less crowded airports lets you reach your destination faster, reducing overall transit time significantly.
The lavish luxury of Lincoln Private Jets matches your extraordinary lifestyle with custom meal plans and extravagant interiors. This high-end service levels up your travel experience, setting it apart from commercial flying.
The Lincoln Aviation Advisors provide strategy and advice for your journey, ensuring every detail from departure to arrival is executed perfectly. Their expertise adds an extra layer of comfort and convenience to your travel experience.
03
Colors
Drawing inspiration from above
The color palette chosen by Lincoln Private Jets flawlessly mirrors the brand's ethos and aligns seamlessly with the aviation sector. The harmonious blend of sky blue and white evokes feelings of flight, weightlessness, and purity, all while exuding an unmistakable touch of luxury. These hues not only resonate with the aviation industry's thematic essence but also conjure the sensation of soaring through the skies.
#559CEF
#303D82
#232323
#FFFFFF
#303D82
#559CEF




Color Name
C:0 M:10 Y:25 K:0
R:255 G:229 B:191
HEX: #FFE5BF

In today's rapid-paced world, flying privately with Lincoln Private Jets has evolved into a sought-after essential.
By providing top-tier service and safety, this experience elevates the lifestyles of discerning travelers.
Flying privately with Lincoln Private Jets offers a paramount benefit: unparalleled personalization.


Lincoln Private Jets' corporate identity exudes a tranquility and reliability that emphasizes the company's core mission: providing secure and dependable air travel for business clients. The design elements, from color gradients to refined fonts, are more than just bold, captivating visuals. They encapsulate Lincoln Private Jets' foundational ethos – ensuring clients feel at ease, liberated, and inspired throughout their journey.


Lincoln Private Jets stands out for its unwavering dedication to delivering timely, tailored, and trustworthy services to its clientele. The company takes pride in orchestrating smooth and hassle-free experiences, encompassing ground transportation, gourmet catering, luxury amenities, hotel reservations, and more. With a steadfast commitment to excellence, Lincoln's approach has propelled them to a vantage point above their industry peers.
Lincoln Private Jets has carved a prestigious niche in the sector, in no small part due to our exemplary services. Our distinctive design solutions amplify the brand's goals and vision, bestowing it with a cohesive visual identity, as well as web and mobile application designs. Our seasoned team has meticulously refined their expertise to cater precisely to Lincoln Private Jets' specifications.
Lincoln Private Jets has carved a prestigious niche in the sector, in no small part due to our exemplary services. Our distinctive design solutions amplify the brand's goals and vision, bestowing it with a cohesive visual identity, as well as web and mobile application designs. Our seasoned team has meticulously refined their expertise to cater precisely to Lincoln Private Jets' specifications.


04
Website
Enhancing the online presence
For brands like Lincoln Private Jets, a user-friendly web and mobile application is indispensable. This tool allows potential clients to seamlessly explore and reserve business flights, either for themselves or their associates, leading to heightened brand visibility and increased revenue. Through our standout design, we've substantially enhanced Lincoln Private Jets' digital footprint, drawing a fresh wave of clientele to the brand.
See website








Allison Mitchell
Online


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