Services

Brand Identity

Duration

3 weeks

Client

Rove

Date

February 2024

Rove

Rove represents a vibrant barbershop brand positioned at the crossroads of style and innovation, embodying youthful boldness and creativity.

Merchandise

Logotype

Content

Paid Ads

Printed Materials

Branding

About

Rove burst onto the scene with a mission to transform the conventional barbershop experience. Distinguished by its fresh take on grooming and its finger on the pulse of the latest trends, Rove appeals to a young, fashion-forward clientele. The brand identity is as bold and dynamic as its target audience, utilizing bright colors and sharp designs to stand out in the competitive grooming industry. Rove's goal is to provide more than just haircuts and shaves; it aspires to become a cultural nexus for style, creativity, and the daring spirit of youth.

Challenge

Rove faced a major challenge in creating a unique brand identity that would not only resonate with its target audience but also differentiate it from the numerous traditional and contemporary grooming establishments in the market. The barbershop had to strike the perfect balance of being innovative yet approachable, pioneering yet recognizable, to attract young customers seeking more than just a regular haircut – they wanted a memorable experience. Additionally, a key obstacle was ensuring that this distinct identity was consistently reflected across all platforms and touchpoints in a cohesive and compelling manner, ensuring that Rove's dynamic character was evident both online and offline.

Solution

Sketchy Digital developed a unified brand identity for Rove, combining vivid, striking colors with deep, edgy shades to forge a visual language that appeals to a young demographic. Our comprehensive strategy encompassed the creation of an unforgettable logo, compelling brand messaging that highlights Rove's distinctive grooming experience, and a strong digital presence. We rejuvenated Rove's online image with a modern website and vibrant social media content, making certain that each interaction reflected the barbershop's innovative and bold spirit. This strategic revitalization not only tackled Rove's initial challenges but also reinforced its position as a trendsetter in the grooming sector.

01

Logotype

Perfect cut

The Rove logo strikes a perfect balance between readability and visual allure, courtesy of its clever incorporation of detailed elements within its design. By embedding an image of a razor into the letter V, we've effortlessly communicated the brand's area of expertise while maintaining the emblem's overall aesthetic integrity.

02

Typography

Edgy style

Rove's visual identity combines Bakbak One for headlines and branding with Mada for body text, creating a modern and edgy essence. Bakbak One grabs attention, while Mada ensures readability. This typographic pair elevates the visual charm and facilitates coherent information structure, making Rove's communications captivating and accessible to its young, fashion-forward audience.

03

Colors

Highlighting the best

Rove's identity masterfully combines sophistication with vibrancy. A timeless black-and-white palette is invigorated by lively bursts of lime, pink, and purple, introducing a dynamic and playful dimension to the brand's modern and bold ethos. This thoughtful application of color crafts a compelling visual narrative that aligns with Rove's distinct identity and core values, ensuring a memorable impact on its target audience.

04

Digital & print materials

Bold communication

Rove's SWAG and printed materials stand out with their bold, edgy designs and attention-grabbing aesthetics. Emblazoned with playful slogans set in the Bakbak One font, these pieces merge a black-and-white color scheme with lively lime, pink, and purple highlights. The collection's unified appearance transforms these items into conversation pieces that showcase Rove's dedication to style, innovation, and daring, successfully resonating with its target audience.