Services
Visual Identity/ Web Design
Duration
6 weeks
Client
Cohora Inc.
Date
February, 2023
Cohora
Building emotional connections by empowering brands to build their own online communities while amplifying loyalty.
About company
Cohora stands as a meticulously curated platform, tailored to meet the unique demands of eCommerce brands. In an era where digital engagement is key, Cohora's primary objective is to bolster customer loyalty and drive organic growth. This is achieved by leveraging user-generated content, enabling brands to access genuine customer testimonials, reviews, and experiences.
Challenge
In February 2023, on the cusp of its grand unveiling, Cohora sought the expertise of our design studio. They envisioned a website that would reflect the contemporary and dynamic brand communities their innovative solutions nurtured. But before delving into the web design, a foundational task awaited: the creation of a captivating visual identity system. This was crucial to ensure Cohora's brand, beyond just its website, emanated a sense of contemporary elegance and iconic stature across all touchpoints.
Solution
Aligning with Cohora's aspirations, our design studio embarked on a holistic journey to first sculpt a unique visual identity system. This groundwork encapsulated the modernity and iconicity Cohora aimed to project. With this solid identity as our cornerstone, we then designed a website that not only resonated with the brand's vibrant ethos but also highlighted the transformative potential of their unparalleled solutions. The culmination was a unified brand experience, marrying innovation with visual allure, and firmly establishing Cohora as a pioneer in nurturing dynamic brand communities.
01
Logotype
Logo's message
The logo for Cohora embodies the significance of communication and connection, with its "C" design symbolizing these values. Inside the icon, three dots serve as a typing symbol, representing the brand's desire for continuous communication and responsiveness to its audience. This logo perfectly captures the essence of the Cohora brand, emphasizing the importance of communication, connection, and ongoing interaction.
02
Typography
Just my type
Typeface design plays a critical role in visual storytelling. We carefully selected fonts that convey a powerful message in our quest to establish the Cohora brand. Our chosen headline font, Unbounded, perfectly captures the essence of boundless creativity - much like Cohora, which empowers e-commerce brands to shatter boundaries.Montserrat was handpicked as the body text font for its sleek and readable aesthetic, perfectly aligning with Cohora's dedication to clarity and refinement. These fonts work in tandem to convey an image of boundless potential and timeless sophistication for your brand.
03
Colors
Hues of data
Color plays a crucial role in creating a brand's visual identity. For Cohora, we opted for a deep, almost black shade that provides a reliable and solid foundation, anchoring the style. To add a touch of dynamism and innovation that aligns with Cohora's mission to provide cutting-edge solutions to e-commerce brands, we chose an accent green color that symbolizes growth and freshness.
David
Let's chat about the project
later this afternoon.
later this afternoon.
Mei
Awesome idea!
I've sent you an invite for the
Zoom call.
I've sent you an invite for the
Zoom call.
04
Website
Where e-commerce meets innovation
The Cohora platform is designed to provide e-commerce brands with a digital storefront that caters to their specific needs and preferences. It acts as a gateway to an ecosystem that has been carefully crafted to harmonize with the unique requirements of these brands. Here, businesses can find a specialized space that aligns with their vision and provides the tools they need to succeed.
See website
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Dropdown
Polls & surveys
Your own versatile community can be adapted as customer panels. Measure customer satisfaction, brand sentiment, new product designs, & creative.
"Game" campaigns
Our gaming connection module provides a platform for brands to venture into gaming as a new way to engage users outside of the typical sales cycle.
Ecommerse integration
Drive immediate sales of new products via integrated personalized product feeds that members can share across social platforms.
Non-transactional rewards
Lasting customer relationships are built if they are part of the brands fabric, vision and execution. Not just tied to transactions.
Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
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