Services

Brand Identity

Duration

3 weeks

Client

Eviggloo

Date

February 2024

Eviggloo

Eviggloo is a lively and creative brand of kid's clothing that embraces the enchantment of childhood and the influence of play.

Branding

Printed Materials

Logotype

Merchandise

Visual Identity

Content

About

Eviggloo, a rising children's clothing brand, has swiftly captured the hearts of both parents and children through its commitment to joy, creativity, and sustainability. The brand's specialty lies in high-quality, eco-friendly apparel, and its unique selling proposition is its vibrant designs and playful vibe, which set it apart from its competitors.

Challenge

Eviggloo, a brand that values creativity and environmental responsibility, had a tricky task at hand when it came to creating a visual identity. They needed to get across their commitment to fun, sustainability, and trustworthiness to both children and parents. Moreover, they had to find a way to stand out in a crowded market of children's apparel brands and ensure that their visual identity could adapt to various mediums. This meant that the identity had to be playful and trustworthy at the same time, from digital platforms to physical products.

Solution

Sketchy Digital rose to the challenge posed by Eviggloo and crafted a comprehensive solution tha seamlessly blended whimsy with sophistication. By developing custom graphics and establishing a clear set of brand guidelines, we ensured that Eviggloo's visual identity remained consistent across all platforms, be it digital or physical.

01

Logotype

Twirl, shine, giggle

The Eviggloo emblem stands out for its simple, childlike lettering and gentle, handwritten font lines. The delightful little touches of the logo create an impression of a relaxed, carefree brand synonymous with playfulness.

02

Typography

Play the words

Marmelad and Khula Regular make an excellent team, striking the perfect balance between playfulness and practicality. This partnership is a testament to Eviggloo's commitment to providing a delightful yet user-friendly brand experience. The fonts' contrasting yet complementary styles allow Eviggloo to convey important messages and details effectively, ensuring that the brand's communications are both captivating and easy to understand.

03

Colors

Color’s popping

Eviggloo's visually engaging and harmonious identity is a result of combining base colors with bright accent colors. The base colors are understated and elegant, providing a clear, professional, and accessible backdrop that enhances the visibility and impact of the lively accent colors. This balance creates a unique brand experience that is both inviting and distinctive, appealing to both children and their parents.

04

Digital & print materials

Showcasing the best

To create Eviggloo's print and digital materials design, such as posters, billboards, HTML banners, and social media ads, we took a unique and engaging approach to captivate the target audience. The design strategy revolved around integrating hand-drawn doodles and high-quality pictures of children, which resulted in a visually appealing and distinctive narrative that stands out in a highly competitive market.