Services

Brand Identity/ Web Design

Duration

4 weeks

Client

Sappro

Date

April 2024

Sappro

Sappro is a budding cider brand that offers an array of distinct and innovative flavors to tantalize your taste buds.

Illustrations

Logotype

Paid Ads

Content

Branding

Visual Identity

About

Sappro is a burgeoning cider brand that has boldly stepped into the competitive market with an ambitious goal: to attract and connect with a younger demographic through inventive flavors and a distinct brand identity. Sappro's lineup of ciders is made from premium ingredients, presenting a refreshing and varied collection designed to redefine standards of taste and quality.

Challenge

Sappro encountered the daunting task of making its mark in a market crowded with established brands. The key challenge was to grab the attention of the younger demographic, known for their selective preferences and affinity for brands that align with their values and lifestyle. Additionally, Sappro needed a packaging design that would not only catch the eye of store shelves but also convey the brand's core message and the high quality of its products.

Solution

Sketchy Digital was commissioned to craft a complete visual identity for Sappro, aiming to tackle these challenges directly. Our approach was dual-purpose: firstly, to establish a brand identity that was both dynamic and appealing to the younger demographic; and secondly, to design packaging that was visually captivating and communicated Sappro's dedication to quality and innovation.

Logotype

Authentic selection

The logo we designed strikes an ideal balance between whimsy and elegance. Opting for a hand-drawn style in the typography, we aimed to evoke authenticity and accessibility. Each letter is carefully created to be distinctive, mirroring the natural diversity found in fruits like the apples used in Sappro's cider production.

Colors

A splash of color

This color palette collectively tells the story of Sappro's brand as one that is fresh, vibrant, and expressive. It guarantees a visual identity that distinguishes itself in a competitive market, with each hue thoughtfully chosen to appeal to the younger demographic. The designs aim to spark the imagination and highlight the natural ingredients found in every can, creating an engaging brand experience.

Typography

Signature script

Krona One, with its modern and geometric sans-serif design, lays a solid foundation for Sappro's visual identity. Its clean lines and contemporary feel offer a striking contrast to the organic and hand-drawn elements featured in the brand's packaging. This juxtaposition creates a cohesive and harmonious aesthetic, seamlessly blending the traditional with the modern.

Illustrations

Artistic flavor

Sappro's visual identity is characterized by hand-drawn fruit illustrations that exude a carefree and ethereal vibe. Despite their whimsical nature, these illustrations successfully convey the brand's significance, emphasizing the beverage's exceptional flavor. This approach sets Sappro apart from its competition, which often relies on polished digital graphics. By choosing a more down-to-earth and approachable style, Sappro positions itself as an authentic brand that values simplicity and transparency.

Pick up a can of Sappro Apple Cider and let the fun begin! This cider is crisp, juicy, and carries the taste of freshly picked apples that will delight your taste buds. Simple and straightforward – it's a flavorful, easy-to-enjoy cider with a bit of zest. Perfect for relaxing at a picnic, celebrating  at a BBQ, or just kicking back on your couch, this bear-endorsed beverage is the ideal boost for any moment.

Embark on a grape getaway with Sappro's Grape Cider –  a celebration of the vineyard in every can. This delightful drink swirls on your palate with a wine-like essence but skips the stemware. Ideal for leisurely porch sipping or laid-back park gatherings, this grape marvel is sure to twine its way into your affections.

Prepare for a burst of bliss with Sappro's Pear Cider, where each sip ushers in a perfectly refreshing moment. Far from ordinary, it’s a handheld haven of gentle sweetness infused with a hint of orchard enchantment. Whether you’re winding down or gearing up, our pear cider stands as the ideal sparkler for any celebratory sip.

Get ready to raspberry rock with Sappro's Raspberry Cider! It’s the berry best of sweet and tart, all jazzed up in a jammy jive of flavor. Picnic or party, it's the zingy zinger that'll have you painting the town red, one raspberry ripple at a time. So raise a can and toast to the berry blast that never disappoints!

Cheers to cherry zest with Sappro's Cherry Cider, the bubbly burst that brings a cherry-charged zing to your relaxation rituals. It’s the perfect cap to your day, marrying tartness and sweetness in a dance of flavors that’ll make your taste buds tango.

Package

Sip on a scene

Sappro's cider packaging bursts with a lively, illustrative flair full of enchantment and personality. Every can is graced with a captivating animal illustration, symbolizing the essence of the flavor it encases. These creatures are depicted in a whimsical, narrative-like manner, featuring bold lines and expressive demeanors that beckon consumers into Sappro’s vibrant flavor universe.

Advertising

Live vibrantly

Sappro cider's advertising design radiates a youthful and authentic allure, capturing moments of people truly savoring the ciders in dynamic, real-life scenes. The vivid can colors stand out against the backdrop of natural environments, emphasizing the brand's organic and handcrafted attributes. This visual approach goes beyond merely presenting a product; it extends an invitation to embrace a relaxed lifestyle intertwined with nature and the warmth of companionship.