Services

Brand Identity/ Web Design

Duration

4 weeks

Client

Broken Arrow Digital

Date

July, 2023

BROKEN ARROW

Boosting business visibility with ahead-of-the-curve digital marketing: boutique precision, global impact.

Visual Identity

Animation

Logotype

Printed Materials

Branding

Content

About company

Broken Arrow isn't just any marketing agency; they're game-changers. By leveraging the power of advanced digital marketing initiatives, they aim to transform how businesses flourish, making them more visible and drastically increasing their revenue. Amidst a sea of agencies, Broken Arrow shines with its forward-thinking marketing approaches. Their unparalleled boutique attention to every tiny detail is commendable.

Challenge

The client aspired to distinguish their marketing agency from the stereotypical, cold corporate image. They envisioned a brand that would echo their creativity, yet retain an air of professionalism. Striking this delicate balance required me to design an identity that was simultaneously playful and serious, vibrant yet understated, and youthful while being approachable. This intricate dance of contrasting elements pushed our design boundaries, demanding a harmonious blend of innovation and restraint.

Solution

Tackling the challenge head-on, we whipped up a visual identity that hit all the right notes. Using cool design tricks, we mixed bright motifs with clean layouts. The result? A fresh and snazzy brand look that's fun yet all kinds of professional, making sure the agency stands out from the usual corporate crowd.

01

Logotype

Flexibility in display

The logo's core symbol is versatile, suitable for framed or unframed display. Regardless of its use, it's vital to keep a clear distance from its edge to surrounding elements, ensuring clarity and preserving its integrity across different settings.

Flexible, not fragile

The logo's components can be flexibly adjusted, moved, or removed while staying true to its design logic. This flexibility allows for tailored versions to accommodate different identity elements of varying lengths. It's key to remember that only horizontal adjustments are permissible. This means the logo can be stretched or compressed horizontally, with slight rearrangements, while keeping the proportions of related elements intact.

02

Typography

Embracing the elegance

For typography, we chose Poppins, a geometric sans-serif font launched by Indian Type Foundry in 2014. It's open-source and freely available on Google Fonts. To ensure a cohesive design, we've set specific font sizes and styles for different contexts. Our design guidelines provide a clear breakdown of the sizes, weights, and best practices for using these text elements.

03

Colors

Hues that resonate

The identity palette is crafted for vibrant and memorable color combinations that resonate with the company's essence. It encompasses accent, basic, and supporting colors. However, it's worth noting that the palette steers clear of shades.

STRICT BLACK

HEX 222222

RGB 34 34 34

QUICK SILVER

HEX A3A3A3

RGB 163 163 163

ACCENT ORANGE

HEX E15D0A

RGB 225 93 10

ALABASTER

HEX EFECE5

RGB 239 236 229

04

Usage

Adaptable. Recognizable. Powerful.

The brand identity system we crafted is incredibly versatile, seamlessly adapting to diverse formats. Whether it's the subtle branding on corporate swag like notebooks and shirts or the more prominent display on packaging materials, the design stands out. Even on large-scale platforms like billboards, the identity retains its clarity and impact. This adaptability ensures that the brand remains consistent and recognizable across various touchpoints, strengthening its presence in the market.