Services
Brand Identity/ Web Design
Duration
4 weeks
Client
Cloudbliss
Date
April 2024
Cloudbliss
Cloudbliss is a cloud storage service provider that caters to the varying needs of its users by offering unlimited storage space.
About company
Cloudbliss is a cloud storage technology provider that offers a range of possibilities that are specifically designed to cater to the needs of modern, mobile users. Firmly dedicated to ensuring easy access and premium security, Cloudbliss introduces an advanced platform that simplifies the way digital content is stored, managed, and edited. Engineered for smooth operation and convenience, Cloudbliss aims to nurture instantaneous connections and effortless cooperation worldwide, transforming our engagement with data in the ever-growing digital expanse.
Challenge
Although Cloudbliss utilizes a strong infrastructure and advanced technology, its initial user interface did not reflect the high level of sophistication of its services. The main challenge was revamping the visual identity to align with the platform's innovative qualities. This overhaul aimed to attract a broader user base and improve the overall user experience, emphasizing the platform's ease of use and the comprehensive range of features Cloudbliss provides.
Solution
Our team crafted a new, contemporary visual identity for Cloudbliss, capturing the essence of its innovative and user-centric services. The revamp of the Cloudbliss website and app was directed towards establishing an interface that is both intuitive and aesthetically pleasing. We simplified navigation to allow users effortless access to their desired features with minimal effort. Furthermore, we incorporated interactive elements and micro-animations to assist users in file management, transforming the process from merely functional to genuinely enjoyable.
01
Logotype
Reliable bliss
The logo features a striking white and blue color scheme that distinguishes it within the app environment, suggesting professionalism and reliability. A clean, sans-serif font enhances readability and conveys a contemporary feel. It includes a cloud icon integrated with a subtle 'bliss' motif, underscoring the core service of cloud storage and the simplicity of the app's use.
02
Typography
Seamless hierarchy
The Exo and Lexend fonts add a dynamic range to Cloudbliss' visual identity. Exo, with its forward-looking, tech-inspired vibe, is perfect for both body text and standout headings, available in weights from Regular to Medium. Lexend, designed to boost readability, spans from ExtraLight to SemiBold, ideal for both elegant large-scale text and compelling, clear content. Together, these fonts establish a seamless hierarchy, effortlessly directing the viewer's attention and consistently embodying the brand's character across multiple platforms.
Exo Regular / Medium
family: Exo
weight: 500
family: Exo
weight: 400
Lexend ExtraLight / Light / Regular / Medium / SemiBold
family: Lexend
weight: 200
family: Lexend
weight: 300
family: Lexend
weight: 400
family: Lexend
weight: 500
family: Lexend
weight: 600
03
Colors
Clear visual
The color palette is contemporary and refreshing, embodying innovation and reliability. It features various shades of blue, transitioning from deeper, more vibrant tones to lighter, serene hues, mirroring Cloudbliss' spectrum from professional services to casual use.
Nimbus noir
Pristinecloud white
Skybyte blue
Cloudwave aqua
Sky azure
04
Web & App
The tranquil charm
Cloudbliss presents a user interface with a sleek, modern design, featuring a tranquil color scheme of blues and greys, accented by strategic white space to facilitate easy navigation. The uncluttered layout reduces distractions, allowing users to quickly find and utilize essential tools and features. This approach fosters a user-friendly experience, streamlining the way information is received and interacted with.
Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
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