Services

Brand Identity/ Web Design

Duration

4 weeks

Client

Cloudbliss

Date

April 2024

Cloudbliss

Cloudbliss is a cloud storage service provider that caters to the varying needs of its users by offering unlimited storage space.

Web design

Logotype

Paid Ads

Content

UI/UX

Visual Identity

About company

Cloudbliss is a cloud storage technology provider that offers a range of possibilities that are specifically designed to cater to the needs of modern, mobile users. Firmly dedicated to ensuring easy access and premium security, Cloudbliss introduces an advanced platform that simplifies the way digital content is stored, managed, and edited. Engineered for smooth operation and convenience, Cloudbliss aims to nurture instantaneous connections and effortless cooperation worldwide, transforming our engagement with data in the ever-growing digital expanse.

Challenge

Although Cloudbliss utilizes a strong infrastructure and advanced technology, its initial user interface did not reflect the high level of sophistication of its services. The main challenge was revamping the visual identity to align with the platform's innovative qualities. This overhaul aimed to attract a broader user base and improve the overall user experience, emphasizing the platform's ease of use and the comprehensive range of features Cloudbliss provides.

Solution

Our team crafted a new, contemporary visual identity for Cloudbliss, capturing the essence of its innovative and user-centric services. The revamp of the Cloudbliss website and app was directed towards establishing an interface that is both intuitive and aesthetically pleasing. We simplified navigation to allow users effortless access to their desired features with minimal effort. Furthermore, we incorporated interactive elements and micro-animations to assist users in file management, transforming the process from merely functional to genuinely enjoyable.

01

Logotype

Reliable bliss

The logo features a striking white and blue color scheme that distinguishes it within the app environment, suggesting professionalism and reliability. A clean, sans-serif font enhances readability and conveys a contemporary feel. It includes a cloud icon integrated with a subtle 'bliss' motif, underscoring the core service of cloud storage and the simplicity of the app's use.

02

Typography

Seamless hierarchy

The Exo and Lexend fonts add a dynamic range to Cloudbliss' visual identity. Exo, with its forward-looking, tech-inspired vibe, is perfect for both body text and standout headings, available in weights from Regular to Medium. Lexend, designed to boost readability, spans from ExtraLight to SemiBold, ideal for both elegant large-scale text and compelling, clear content. Together, these fonts establish a seamless hierarchy, effortlessly directing the viewer's attention and consistently embodying the brand's character across multiple platforms.

Exo Regular / Medium

family: Exo

weight: 500

family: Exo

weight: 400

Lexend ExtraLight / Light / Regular / Medium / SemiBold

family: Lexend

weight: 200

family: Lexend

weight: 300

family: Lexend

weight: 400

family: Lexend

weight: 500

family: Lexend

weight: 600

03

Colors

Clear visual

The color palette is contemporary and refreshing, embodying innovation and reliability. It features various shades of blue, transitioning from deeper, more vibrant tones to lighter, serene hues, mirroring Cloudbliss' spectrum from professional services to casual use.

Nimbus noir

Pristinecloud white

Skybyte blue

Cloudwave aqua

Sky azure

04

Web & App

The tranquil charm

Cloudbliss presents a user interface with a sleek, modern design, featuring a tranquil color scheme of blues and greys, accented by strategic white space to facilitate easy navigation. The uncluttered layout reduces distractions, allowing users to quickly find and utilize essential tools and features. This approach fosters a user-friendly experience, streamlining the way information is received and interacted with.