Services

Brand Identity/ Web Design

Duration

4 weeks

Client

Wagematic

Date

February 2024

Wagematic

Wagematic leads in payroll innovation, providing small to medium-sized businesses with a streamlined and flawless payroll management experience.

Web Design

UI/UX

Logotype

Content

Visual Identity

Branding

About company

Wagematic is a leading innovator in the field of payroll processing, providing streamlined and efficient payroll management services to small and medium-sized businesses. Utilizing cutting-edge artificial intelligence, Wagematic automates complex payroll tasks, delivering precision, regulatory compliance, and enhanced security. With a focus on pioneering technology, intuitive solutions, and outstanding customer service, Wagematic aims to transform payroll processing into a swift, reliable task for business owners, HR managers, and finance experts, minimizing the time and effort traditionally associated with payroll.

Challenge

In developing the Wagematic app, their team encountered significant hurdles in crafting a user interface capable of gracefully managing the intricacies of multi-state tax compliance, automating traditionally labor-intensive payroll tasks, reducing human error, maintaining compliance with ever-changing tax legislation, and efficiently organizing employee data. These obstacles underscored the need for a design that was intuitive and augmented with artificial intelligence, capable of fulfilling the complex demands of payroll processing while providing an accessible, user-friendly experience for all. This approach aimed to democratize sophisticated payroll management, making it attainable for users regardless of their technical expertise.

Solution

Sketchy Digital addressed the design challenges of the Wagematic app by developing an intuitive interface that simplifies multi-state tax management, automating routine tasks to conserve time, leveraging AI to minimize errors and guarantee compliance, and refining employee data management. Our innovative solutions have made payroll processing a streamlined and user-friendly experience, emphasizing ease of use, security, and efficiency. As a result, Wagematic has emerged as a trailblazing application that eases the burden of complex payroll operations for businesses.

01

Logotype

Progress in every stripe

The Wagematic logo captures the essence of the brand's innovative and streamlined approach to payroll management through its sleek, dynamic design. It showcases three identical stripes leaning to the right, representing the concepts of speed, accuracy, and advanced technology — fundamental attributes of Wagematic's services.

02

Typography

Duo for the future of payroll

Within the visual identity of Wagematic, including its brand and app design, the use of Urbanist Medium for headlines and Khula Regular for body text perfectly encapsulates the brand's contemporary and approachable nature. This thoughtful combination of typefaces boosts readability and aesthetic coherence, underlining Wagematic's emphasis on delivering a straightforward, captivating user experience.

03

Colors

Crafting visual harmony

Wagematic's brand palette artfully blends white for its crisp clarity, green to symbolize growth, and graphite to convey sophistication, crafting a unique visual identity. This harmonious color scheme aligns with Wagematic's mission to provide a user-friendly, secure, and efficient payroll processing solution. It ensures that the brand distinguishes itself in both digital and print formats, reinforcing its presence in the competitive marketplace.

04

Web & App

Commitment to accessible design

Wagematic's app design exemplifies the brand's dedication to melding innovation with a focus on the user experience. It distinguishes itself through a sleek, contemporary look emphasizing simplicity, clarity, and operational efficiency, showcasing Wagematic's commitment to facilitating a user-friendly environment.