Visual Identity/ Web Design
Cohora stands as a meticulously curated platform, tailored to meet the unique demands of eCommerce brands. In an era where digital engagement is key, Cohora's primary objective is to bolster customer loyalty and drive organic growth. This is achieved by leveraging user-generated content, enabling brands to access genuine customer testimonials, reviews, and experiences.
In February 2023, on the cusp of its grand unveiling, Cohora sought the expertise of our design studio. They envisioned a website that would reflect the contemporary and dynamic brand communities their innovative solutions nurtured. But before delving into the web design, a foundational task awaited: the creation of a captivating visual identity system. This was crucial to ensure Cohora's brand, beyond just its website, emanated a sense of contemporary elegance and iconic stature across all touchpoints.
Aligning with Cohora's aspirations, our design studio embarked on a holistic journey to first sculpt a unique visual identity system. This groundwork encapsulated the modernity and iconicity Cohora aimed to project. With this solid identity as our cornerstone, we then designed a website that not only resonated with the brand's vibrant ethos but also highlighted the transformative potential of their unparalleled solutions. The culmination was a unified brand experience, marrying innovation with visual allure, and firmly establishing Cohora as a pioneer in nurturing dynamic brand communities.
The logo for Cohora embodies the significance of communication and connection, with its "C" design symbolizing these values. Inside the icon, three dots serve as a typing symbol, representing the brand's desire for continuous communication and responsiveness to its audience. This logo perfectly captures the essence of the Cohora brand, emphasizing the importance of communication, connection, and ongoing interaction.
Just My Type
Typeface design plays a critical role in visual storytelling. We carefully selected fonts that convey a powerful message in our quest to establish the Cohora brand. Our chosen headline font, Unbounded, perfectly captures the essence of boundless creativity - much like Cohora, which empowers e-commerce brands to shatter boundaries.Montserrat was handpicked as the body text font for its sleek and readable aesthetic, perfectly aligning with Cohora's dedication to clarity and refinement. These fonts work in tandem to convey an image of boundless potential and timeless sophistication for your brand.
Hues of Data
Color plays a crucial role in creating a brand's visual identity. For Cohora, we opted for a deep, almost black shade that provides a reliable and solid foundation, anchoring the style. To add a touch of dynamism and innovation that aligns with Cohora's mission to provide cutting-edge solutions to e-commerce brands, we chose an accent green color that symbolizes growth and freshness.
HEX – #F83326
RGB – 248 51 38
HSL – 4 94 56
HEX – #FFFFFF
RGB – 255 255 255
HSL – 0 0 100
HEX – #000000
RGB – 0 0 0
HSL – 0 0 0
Where e-commerce meets innovation
The Cohora platform is designed to provide e-commerce brands with a digital storefront that caters to their specific needs and preferences. It acts as a gateway to an ecosystem that has been carefully crafted to harmonize with the unique requirements of these brands. Here, businesses can find a specialized space that aligns with their vision and provides the tools they need to succeed.
Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at firstname.lastname@example.org
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