Services
Visual Identity/ Web Design
Duration
2 weeks
Client
DarkInk tattoo
Date
February, 2024
DarkInk
DarkInk is a professional tattoo studio that provides a unique platform for individuals to express themselves through creative tattooing.
About company
DarkInk is a well-known tattoo parlor that has been a safe haven for people who want to express their inner selves through the art of tattooing. With a team of exceptional tattoo artists who specialize in a wide range of styles and boast an extensive portfolio, DarkInk has established itself as a guiding light in the art world for individual expression. The brand takes pride in helping customers unlock their hidden potential by allowing them to tell their stories on the canvas of their skin.
Challenge
DarkInk, despite its success, faced a significant challenge of remaining relevant and appealing in an ever-changing cultural and aesthetic landscape. The tattoo industry is marked by rapid changes in trends, styles, and customer preferences, and DarkInk's brand identity, while once cutting-edge, began to feel outdated amidst the shifting dynamics of the industry. To resonate with newer generations who value diversity, inclusivity, and creativity, DarkInk needed to revamp its brand identity with a compelling, contemporary look and feel. The competitive tattoo industry required DarkInk to distinguish itself not just through the quality of its art but also through its modern and forward-thinking brand identity.
Solution
Our team at Sketchy Digital took on the task of revitalizing DarkInk to make it more relevant to a modern audience. We conducted extensive research on current industry trends and audience preferences, which helped us create a refreshed visual identity for the brand. The new visual identity features a modern and edgy logo, as well as a sophisticated color palette that resonates well with today's tattoo enthusiasts.
01
Logotype
New art form
The revamped logo exudes confidence and tranquility. The fusion of the letters D and I, with accent details, bestows a stylish and distinctive appearance. Its minimalistic design resembles an exceptional hieroglyph, which could be seen as a new art form, like a fresh language spoken by DarkInk.
02
Typography
Just my type
The choice of Chillax font has played a crucial role in DarkInk's rebranding. Its modern and versatile typeface features align perfectly with the brand's vision to project a contemporary, edgy, approachable image. Chillax has enhanced the brand's appeal and helped shape its new visual identity.
03
Colors
Tattoo’s hues
This unique combination of black, white, and red hues represents the parlor's philosophy of blending tradition, innovation, professionalism, and passion. The black and white foundation provides versatility and an air of sophistication, while red highlights the brand's energy and commitment to artistic expression. This color palette sets DarkInk apart from its competitors and appeals to clients looking for a premium, personal tattoo experience.
Flaming Passion
Accent color
HEX – #F83326
RGB – 248 51 38
HSL – 4 94 56
Inkless Whisper
Additional color
HEX – #FFFFFF
RGB – 255 255 255
HSL – 0 0 100
Midnight Ink
Primary color
HEX – #000000
RGB – 0 0 0
HSL – 0 0 0
04
Website
Aesthetically efficient
DarkInk's website showcases a perfect mix of responsive design and user-focused functionality, guaranteeing a flawless browsing experience on any device. The site's intuitive structure enables visitors to easily navigate through detailed artist portfolios and schedule tattoo appointments with just a few clicks, courtesy of an efficient booking system.
Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
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