Services
Brand identity/ Web-design
Duration
4 weeks
Client
Eden Gardens
Date
November 2023

Eden Gardens

Eden Gardens is a landscape design studio that strives to create a paradise for everyone.
Branding
Illustrations
HTML
Webflow
CSS
Javascript
UI/UX

About

Eden Gardens is a high-end landscape design studio that focuses on creating stunning outdoor spaces for affluent families. Their services are customized to enhance the beauty of country houses and their surrounding lands. The studio's goal is to design landscapes that blend in with the environment and reflect the individual preferences of their clients.

Challenge

Eden Gardens had difficulty in communicating its brand's essence and effectively reaching its target audience. Their current brand identity did not capture the sophistication and bespoke nature of their services, resulting in a lack of connection with potential clients. Furthermore, they faced challenges in demonstrating the breadth and depth of their design expertise in a way that resonated with their high-end market.

Solution

Our design solution provided a complete overhaul of Eden Gardens' brand, bringing it in line with its mission and target audience. The new visual identity was completed in just four weeks and now effectively communicates the studio's dedication to environmentally-friendly and personally meaningful landscape designs. This approach fosters long-term relationships with both clients and business partners.
01
Logotype

Woven together

This logo is made up of two capital letters, E and G, that are cleverly intertwined to form a single vine-like pattern. This distinctive symbol can be used across all Eden Gardens products and is a testament to the brand's cutting-edge design solutions, giving it a high-end, eco-friendly look that sets it apart from its competitors.
02
Typography

Convincing elegance

We decided to incorporate Museo Sans, a typeface that is recognized for its sleek, contemporary, and easy-to-read design. The use of this font will further enhance the elegance and clarity of the overall visual language of Eden Gardens, creating a seamless and immersive experience for all those who visit this heavenly place of landscape design.
03
Colors

Freshness of greenery

Eden Gardens' visual identity aligns seamlessly with its mission and services by incorporating green hues inspired by nature and leaves. This cohesive and striking brand image strongly appeals to its target audience of environmentally-conscious and affluent clients.
Fresh Leafs
R:239  G:236  B:229
HEX: #D9F8C5
New Grass
R:160 G:203 B:229
HEX: #A0CB85
Monstera
R:68  G:88  B:55
HEX: #445837
04
Icons

Symbol of professionalism

Eden Gardens has adopted a simple and elegant approach in its marketing materials and packaging design by using minimalistic icons. These icons are distinguished by their clean lines and uncluttered design, which perfectly capture the essence of contemporary landscape artistry. They serve as a visual language, conveying intricate ideas through simple yet impactful imagery.
05
Merch, stuff & print

Present the reliability

We crafted marketing collateral that is of utmost importance for Eden Gardens. These materials not only aid in effectively conveying their brand and services but also play a pivotal role in forging relationships, cementing trust, and ultimately contributing to the growth and triumph of the business.

Let’s work together!

Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
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Whether it's a fresh idea or a project in need of a twist, let's craft the extraordinary together. Get in touch with us today and let’s go on this creative journey together!
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